First investments in football

In the 50’s the basic point of football started turning around, and Real Madrid was the club who made the first investments. They bought few of the best players of those days, like Alfredo di Stefano and Ferenc Puskas and deservedly reached the top of Europe. After Real Madrid, more European clubs made investments in football and that resulted with raising the level of European football. Despite the fact that those days South America’s clubs had outstanding players, even more than European clubs, they started to lose the step with the European clubs because of the economical difference.

The biggest European clubs, in the years afterward became “football industry”, because the largest world companies became their sponsors, investing a lot of money in the club’s treasuries. First, the sportswear companies started campaigns for dressing the team players, so sportswear companies like ADIDAS, Nike, Puma, Reebok, Umbro etc. spent a lot of money investing. By some calculations, it paid off, and that was the reason for more and more investments.